Advertising in Africa

There are several different advertising and marketing strategies that exist throughout Africa. Similar to the United States, many businesses rely on the mass media in order to promote their goods and services, such as the radio, television commercials, and newspaper ads. However, these forms of advertising are not very effective in rural areas, which tend to be less developed. Outdoor advertising is a prevalent method of advertising throughout Africa, but especially vital in rural areas. African businesses must promote their goods or services in a manner that is most effective for that particular region. It is essential for us to recognize the economic diversity that exists in Africa, and not to assume the same marketing strategies are used throughout the entire continent. Following is a list of resources on Advertising in Africa.